Investing in Experience Towns

SM community center

Using the Experience Town steps, here’s how an investment group looks to invest in their next generation communities:

1. Discover and extract commodities: Utilize capital in institutional investment network, leverage student/graduate market of universities and seek currently undesirable/economically-disadvantaged sites.
2. Develop and make goods: Team with the best urban designers to build a new urbanist neighborhood fabric, although more European/international in density/intensity.
3. Devise and deliver services: Partner with leading main street retail managers that focus on unique local merchants, and provide $2M in local industry-focused economic development.
4. Depict and stage experiences: Provide multiple “stages” and a $3M community center to serve as the town’s “experience agent”.
5. Determine and guide transformations: Allow the community center to evolve as an invaluable tool by which its residents reach both their personal and business aspirations.

  • Kart

    Business not only attracts people to one of these “cool towns” but also serves to tie the community together. A great example is the Barnes and Noble in Bethesda, which has now become the center of the town.

  • Kart

    In addition to providing services for the members of the community, the right business can also define the culture of a city. Bethesda, MD is a great example where you see that the local Barnes and Noble has become the center of town.