Just a few banners applied here to a restored historic building help bring it to life. SOHO in Manhattan, NY utilizes them more effectively than any place I’ve seen – you could just feel the creativity in the air (the neighborhood’s rep) as you walked through a parade of them, flapping casually and colorfully with the breeze.
…and as mentioned in yesterday’s blog, they bring some cold hard cash and identity to the downtown as well. It also helps give the impression that the area is dedicated to the arts.
Of course, banners alone won’t bring people to the downtown – they’re the icing on the cake after you’ve applied all the other principles of CoolTowns illustrated here on a daily basis :)