A model CoolTown tenant in Hawaii

At a restaurant in Washington DC, an associate from Alabama told me about this amazing store in the small town of Hilo, Hawaii (my hometown). I never heard of it at the time, but now I know where the buzz is coming from.

Sig Zane is a local fisherman, surfer, dancer, artist and cultural practitioner (his bio is a must-read) who translated his deep understanding and practice of local culture into art that can be experienced by everyone, especially clothes. It is this strong relationship to his local roots and commitment to being a student of his own Hawaiian culture that makes Sig a worldwide success in such a remote, rainy town… and he’s also a really nice guy.

ps Yes, he designs umbrellas too.
pps It’s raining right now.