Have it your way – your home and neighborhood that is

The business system by the economy will evolve where we will see customer-driven products and services as a basic expectation is called mass customization – a “system of combining the low unit costs of mass production processes with the flexibility of individual customization.”

Too technical? If you bought a Dell it isn’t. It’s all about going from “you can have any color you want as long as it’s black” (Henry Ford) to “here are my measurements, you can send my perfectly fit pair of jeans here.

So, if we can mass customize jeans, cars, and homes, why not communities? That’s what CoolTown Studios helps municipalities and real estate investors achieve. Read more about how this applies to cool towns in this collection of entries.